Today I would like to talk about one of the biggest aircraft manufacturer company Airbus's innovations. Innovation in aircraft industry is really important. By innovation we mean safety, comfort for passengers, fuel and cost efficiency and less damage to environment. Even one aircraft costs huge money, so airline companies will go only after best and the most innovative ones, in order to be able to get revenue back. Especially today when there is a fierce competition between Airbus and Boeing for both of them the only way to survive is to be ahead by innovation.
I will discuss Airbus's innovation in 3 categories;
- How it will be in the future? (future)
- What are they doing now? (present)
- What helped them to reach today's success? (past)
Future by Airbus...
In Airbus customers opinions are very crucial. People were asked their opinions what they expect in the future. In 2010 customers answers were "cheaper, greener and more fun!" but in 2012 it was "more sustainable; less stressful; and more of it, despite social media revolutionising how we keep touch".
Airbus is continuing to assess the feasibility for future operations, including studies in collaboration with Bristol, Cape Town and Stanford Universities. The study with Stanford was borne out of a proposal on the subject from its students that reached the final of the Airbus Fly Your Ideas challenge in 2009. It employed simulation and aerodynamics analysis to explore the optimum number of aircraft in several configurations or geometries.
Passengers comfort comes first for us...
Today's innovations at Airbus...
The primitive goal of Airbus is by using innovative technologies to provide the most enjoyable flight services aloft.Therefore the high level of comfort is provided through a wide range of technological advancements, including environmental control systems, ambient lighting, in-flight entertainment and more. Innovations are divided into to major categories: improvements inside of the cabin and outside of the cabin.
Innovations inside of the cabin
Passenger comfort is a major design consideration for Airbus, which is why the company’s product line of jetliners – from its best-selling single-aisle A320 Family to the 21st century flagship A380 and A350 XWB new generation aircraft – have built a reputation for offering the most enjoyable experiences aloft today.
Airbus cabins are designed to offer passengers and airlines the highest levels of comfort, services and efficiency. Passenger comfort has always been a major design consideration at Airbus in order to ensure the best possible passenger experience across all its aircraft families.Not only are Airbus cabins innovative and attractive, they are continuously being improved to offer travellers the quietest, most comfortable and enjoyable journeys. In addition, Airbus has always championed passenger comfort with wider cross-sections for wider seats – particularly in economy class.