COMPETİTİON BETWEEN BOEING AND AIRBUS
Brief History of Boeing:
Boeing was one of the world's leading aerospace companies and the largest manufacturer of satellites and military aicrafts worldwide. It was founded in 1916 which means approximately 100 years ago. In that time when the company was founded, the peace situations in the world was complex. WW1 had already been started and USA has entered the war close to the date that boeing built up. So, boeing took the advantage of the sutiation and shipped military aircrafts for the navy. As the other countries seeing US navy using aircrafts during war, they effected by them, and the use of aviation started to grow in the world. After the wars, boeing started manufacturing commercial jetliners with the developments in the world aviation sector. Now, it is a well-known aircratf manufacturer sharing a duopoly with Airbus company.
Brief History of Airbus:
After a brief looking on both company's history, I am starting to evaluate the competition between the companies.
As you already know, the competition between Airbus and Boeing is intense.Once a company come up with a new product, another company responses immediately to share market demand. Boeing company was beyond airbus till 2000 if you consider the aircraft orders,but then , the competition turned as an advantage of Airbus. A380 was introduced in 2001 which was the largest airliner so that Europe get the position of having the largest aircraft capacity from USA. A380 was a respond for Boeing 777 and it had 555 passanger capacity. After that, Boeing announced starting a new design in order not to lag behind the competition. The new design was Boeing 787.
USE OF TECHNOLOGY
Airbus started to compete with well-established Boeing company in the 1970s through its introduction of advanced technology. For example, A300 made the most extensive use of composite materials yet seen an an aircraft of that area, and by automating the flight crew. In the 1980s, Airbus was the first to introduce digital fly by wire controls into an airliner(A 320). Both company uses advanced technology to seek performance advantages in their products. Many of these improvements are about weight reduction and fuel efficiency. For instance, the Boeing 787 Dreamliner is the fist large airliner to use 50 percent composites for its construction. The Airbus A 350 features 53 percent of composites.
Both aircraft manufacturers have good safety records on recently manufactured aircrafts. The Boeing 737- N6 and Airbus A 320 families and both company's wide body offerings have good safety records. Older model aircrafts, such as the Boeing 707, 727, 737-100/200, Airbus A 300 and A 310 which were recpectively first flown during 1960s-1980s, have had higer rates of accidents. By convention, both companies tend to avoid safety comparisons when selling their aircrafts.
MARKET SHARE FİGHTS
The competition between two companies focuses on The Far East which is a new and developing market. Airbus go into a huge investment in China to respond the activeness of Boeing in Japan. A Japanese airline company All Nippon made the biggest order for the new model of Boeing called Boeing 787. On the other hand, Airbus company opened offices in Japan to have more share on Japanese markets. Also, both companies use their political impact on international area to have more power on global markets. For example, Airbus company prefered to use European Nation's opportunities to be more effective on Chinese market.
ROLE OF TURKEY
In this competition, Turkey has a different position. If you consider the history and geopolitical location, Turkey has close political, economical and military relationships with European countries and USA. So, this creates a dilemma for Turkey when making a decision of aircraft orders from which company.On one side, Airbus from Europe which is Turkey is trying to be a member of EU. On the other side, Boeing from USA which is a global and regional ally of Turkey. So, Turkey took a decision of making balanced orders between two company.